Here’s why ‘Beer tastes better in the front row’

The Blue Note shows CoMo a new way to watch your favorite movies.

If you’ve been walking around campus the past two weeks, you’ve probably seen the phrase “beer tastes better in the front row” written on the sidewalk, scribbled on a bench or smacked on a random pole via sticker. The phrase is getting quite a bit of buzz as students try to figure out the meaning behind the mysterious words plastered everywhere. Wrack no longer, because MOVE has the scoop.

The phrase is the new slogan of music venue The Blue Note, recently revamped by its new owners Matt Gerding and Scott Leslie. Gerding and Leslie decided to write the new slogan all over campus hoping it would generate buzz among the college crowd.

“We just kind of wanted to get people talking and scratching their heads, like ‘what is that?’” Gerding says.

Their marketing strategy definitely worked. Confused students everywhere have been asking each other why the @*$% beer tastes better in the front row. So, why exactly does beer taste better in the front row? Gerding thinks he has the answer.

“You can get a beer anywhere in town, and we hope that you do, but … there are experiences and opportunities to create memories at live music venues, such as The Blue Note, that you won’t get at any other bar in town,” he says. “When you’re in the front row of a show with all of your friends, you’re drinking that same beer that you might’ve gotten at some other place, but it’s a different and better experience that we can offer.”

There’s no better way to enjoy that beer than with a hilarious movie. Brew ‘N’ View, a new event series coming to The Blue Note, combines cult classics, delicious themed drinks and their giant projector screen to create a new and exciting movie viewing experience.

“It’s meant to bring people together that love the movie that are, you know, shouting lines along as the movie goes,” Gerding says. “It’s definitely sort of a fun-filled, high energy movie going experience, which I think is different than just going to a regular movie where you need to be super quiet the whole time.”

The Blue Note will show “Old School” as a special “Back to School” Brew ‘N’ View on Feb. 5. Students and other CoMo residents can see Will Ferrell, Vince Vaughn and Luke Wilson relive their college glory days while sipping on drinks like “Frank the Tank & Tonic” and “You’re My Boy Blue Ribbon.” Next up is 1998’s “Fear and Loathing in Las Vegas” on Feb. 21, which will feature $5 Singapore Slings.

Come out to The Blue Note this Thursday for a night of laughs, drinks and classic Will Ferrell jokes. Doors open at 7:30 p.m. and the show is at 8:30 p.m. The show is 17 and up, and admission is free with a student I.D.

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